• http://www.seomoz.org randfish

    Matt – I’m with you 100%. I think almost every company I consult with needs this service… desperately. Great column.

  • http://www.HippoIM.com Hippo

    I agree also. In fact, I’ll take it a step further.

    I think that if you have any friends that are just finishing high school and/or college, encourage them to improve their writing and critiquing online.

    I think an “online evangelist” as a job description on a resume would attract a nice paying job at a very “hip” and “forward thinking” company. It could easily result in well paying part time employment and even working some from home.

    Sounds like a good job to me.

  • Tanya

    Seeing as this is my job description, I think I need to change my business cards to reflect this new title…

  • Matt McGee

    Thanks for the comments, gang. I could retire if I had a dollar for all the times I’ve recommend something to a client who didn’t have the right people on staff to make it happen. Kinda frustrating…..

  • http://www.yourseoplan.com/ Gradiva Couzin

    Matt, this is SUCH fantastic advice. I love it! That’s about all I have to say. Thank you.


  • http://www.emergence-media.com DanielR


    I think one important thing is thinking about how the Evangelist compares against the more commonly known role of the Company Spokesperson. How do they differ? Is the spokesperson outdated?

    Key Differences:
    – Evangelist are “out there” promoting and living the brand
    – Actively blogging, promoting at a conversational level, while keeping honest on the company’s weakness and strengths
    – Act as the face of social media campaign, responding to comments, blogs postings etc

    I’m sure there are plenty more…