Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500

We’ve already covered separately big developments in news about Microsoft’s bid to purchase Yahoo. But wait, there’s more! Below, a recap of our stories plus other stories on the subject across the web that cover various angles, including the news that for the first time in its history, Microsoft may borrow money in order to […]

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Microsoft Yahoo

We’ve already covered separately big developments in news about Microsoft’s bid
to purchase Yahoo. But wait, there’s more! Below, a recap of our stories plus
other stories on the subject across the web that cover various angles, including
the news that for the first time in its history, Microsoft may borrow money in
order to grab Yahoo. Meanwhile, Google’s stock price dips below $500 per share
for the first time since last August.

Search Engine Land Stories:

  • Google Objects
    To Microsoft & Yahoo Wedding; Microsoft Responds — Irony All Around

    Not surprisingly, Google’s not happy about Microsoft’s overture to buy Yahoo.
    The company has blogged an official statement suggesting that the move will
    hurt what it calls the underlying principles of the internet: "openness and
    innovation." Microsoft responds to say it is open and that only the shotgun
    marriage…
  • Can Google Save
    Yahoo By Taking Over Search?

    Does Yahoo have any choice but to get purchased by Microsoft? Over the
    weekend, there’s been much analysis and discussion of other suitors. While
    Google isn’t seen as an outright buyer, there’s more talk that it could help
    Yahoo by taking over search ads in various counties, with reports…
  • Microsoft’s
    Prize: Big Yahoo CPMs, Largest Display Share

    On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo
    ranked as the top site with just under 19 percent of US online display
    advertising. MediaPost took this data and further analyzed it, finding that
    Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher
    than…
  • IAC Troubles,
    Ask.com And Post-Yahoo Search Share

    The New York Times and Wall Street Journal both report on the legal battle for
    control of IAC’s board and thus the company itself. It’s not pretty, and IAC
    claims that it’s impeding the company’s ability to effectively operate. The
    legal fight arguably prevents IAC from making any sort of…
  • A Local Look At
    Microsoft’s Bid For Yahoo

    Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny
    and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi,
    senior vice president of strategic partnerships for Microsoft. Our questions
    to Mehdi often returned to post-acquisition "integration" issues. I brought up
    local, maps…
  • Yahoo!
    Addresses The Troops (And So Does Microsoft)

    With all the furor about Microsoft’s potential acquisition of Yahoo!, how do
    the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed
    employees on Friday and followed it up with a company-wide email. The email
    emphasizes that the bid was unsolicited, that no decisions have been made,
    and…

Other Stories From Across The Web:


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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