Microsoft Acquires 3-D Modeling Software Company Caligari

Adding to its already impressive portfolio of mapping tools and capabilities, Microsoft has acquired 3-D modeling software company Caligari. The group will be a part of the Virtual Earth team, apparently, but the software is equally used for gaming and game development. Microsoft already had powerful 3-D modeling capabilities and assets from Vexcel, which it acquired in May 2006.

Google has also bulked up its 3-D capabilities, but Microsoft is farther along in rolling out 3-D cities and images on the Virtual Earth platform.

It’s not clear to me why the company wanted Caligari when it had automated 3-D rendering from Vexcel. It’s likely that the two sets of technologies will complement one another. Also in this 3-D mapping segment are Everyscape and UpNext.

These 3-D mapping capabilities point the way to “next-generation” local search products as well as offerings that can potentially transfer to other platforms like TV. There’s also a not-too-distant scenario where 3-D maps and “virtual worlds” collide.

Related Topics: Channel: Local | Microsoft: Bing Maps & Local

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide