Microsoft adCenter Adding “Real-Time” Budget Tracking & Improved Budgeting Tools

The Microsoft adCenter blog announced they are adding budgeting improvements to their search ad tools. Tina Kelleher from the Microsoft team explained that in the upcoming “days” advertisers will be able to track their ad spend in “near real time.” Tina went as far to say that there will be “almost no time lag between […]

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The Microsoft adCenter blog announced they are adding budgeting improvements to their search ad tools.

Tina Kelleher from the Microsoft team explained that in the upcoming “days” advertisers will be able to track their ad spend in “near real time.” Tina went as far to say that there will be “almost no time lag between a click recorded and spend tracked.” This improved “near real time” data will help advertisers who set a specific budget adhere to those budget targets.

Tina did add a disclaimer that Microsoft may go over a budget for a specific day by up to 20%, but never “more than 20% on any given day.”

For more information on this change and how to prepare for it, see the adCenter blog.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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