Microsoft adCenter Fall Upgrade

The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords […]

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The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are:

  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

Here is a breakdown of all the blog posts I found pertaining to this fall upgrade:


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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