Microsoft adCenter Fall Upgrade

Oct 28, 2008 at 9:11am ET by Barry Schwartz

The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are:

Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
User Management: if previously you were only able to have one user, now you can create multiple account users
Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

Here is a breakdown of all the blog posts I found pertaining to this fall upgrade:

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Microsoft: adCenter, Microsoft: adCenter Content Ads sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

FREE DAILY SEARCH NEWS RECAP!