Microsoft adCenter Labs Launches Ad Text Writer

Aug 22, 2007 at 9:21am ET by Barry Schwartz

Gary Price reports that Microsoft adCenter Labs has launched a new tool named Ad Text Writer.

You basically plug in a URL, Microsoft will read the site and come up with search ads based on the content of the site. So I figured I give it a try.

I plugged in searchengineland.com and this is what came up:

Let’s zoom in a bit on those ads:

Browse some of those titles.

Yes, this is far from a perfect tool, but to Microsoft’s credit, they do say these tools are in beta and are “proof of concept.” How does it work? Microsoft explains:

When you supply a Web address, Microsoft adCenter technology can generate possible ads for you, based on the keywords that are most representative of content in the website. Having access to automatically generated ads is particularly useful when you want to display text ads for a large website that has many keywords.

To me, it basically seems like it is pulling the site’s meta data to create the ads.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Microsoft: adCenter sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"
T Campbell said " Ah, that's SPIDER-Man, said the comics guy."

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: