Jan 11, 2007 at 6:57pm ET by Danny Sullivan

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Looking to better understand Microsoft’s adCenter and the tools it offers that let you target searchers by demographics? Microsoft’s doing a webcast about the system and related tools next Wednesday, January 17, at 8:30am.

You’ll find more detail and registration information here. It’s the first time Microsoft adCenter says they’ve done an online seminar like this, so I thought it worth a mention!

Related Topics: Channel: SEM | Microsoft: Bing Ads

About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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http://www.jehochman.com JEHochman

I wish they had enough search volume for my clients to be worth spending the time to figure out all these great features. Even with very little time spent, I’ve seen high ROIs with MSN/Live/Ms.Dewey/Whatever. Unfortunately the search product seems to be hindered by declining usage (and brand confusion).

I really wish it would work, so I am flying to Seattle for a mini-conference at Microsoft in two weeks, and they are even picking up the hotel bill. Well, they can wine and dine us all they like. If the search engine has no inventory, what’s the point of adCenter?

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