The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com, and others.
This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique users and over 330 million page views per month. The contextual ads will begin to be displayed on the WSJ network as early as next month. The paid search ads timing has yet to be announced.
What does this mean to advertisers? Well, if you are bidding within Microsoft adCenter’s Content Ads, you are likely to see an increase in impressions and clicks. The adCenter Blog has tips on how to prepare for their new partner.