Sign up for weekly recaps of the ever-changing search marketing landscape.
Microsoft Bundling Software, Apps In New “Windows Live Services”
Microsoft has rolled out something similar to the Google Pack software bundle called “Windows Live Services.” Google Operating System has a lengthy (favorable) overview. The package includes mail and instant messaging, search toolbar, online storage, photosharing and blogging software, all from Microsoft.
It operates as something of an extension of Windows desktop software and is intended to create a kind of self-contained world of online applications. It’s also intended to boost awareness and usage of Windows Live search, as well as counter the growing Google Apps/Gears and “cloud computing” threat to Office and related Microsoft desktop software.