Microsoft China To Display Baidu’s Search Ads

Dec 14, 2006 at 9:48am ET by Barry Schwartz

MarketWatch reports that Microsoft and Baidu struck a deal where Baidu will be powering the paid search ads at Microsoft’s MSN, Live.com and other China based services. Again, Baidu is to power Microsoft’s ads in China, not the other way around.

Baidu has the official press release. From the top of that:

Microsoft Teams Up with Baidu to Deliver Paid Search Listings in China

BEIJING, China, December 14, 2006- Microsoft (NASDAQ: MSFT) and Baidu (NASDAQ:BIDU)today announced a strategic alliance on paid search services, which will officially commence in December 2006. As a result of this strategic alliance, Microsoft will display Baidu’s paid search listings on the search results pages of certain Microsoft websites, including MSN, Live, and other partner websites in China.

“Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users,

Buzz It

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Microsoft: Outside US, Microsoft: Partnerships, Microsoft: adCenter, Search Engines: Baidu, Search Engines: China Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

Shari Thurow said " Hi all- Information architects, at least the most knowledgeable ones, understand the main finding be"
nuttakorn said " I think 2010 is about Real-time and personalize search algorithms that Google will pay attention to "
nuttakorn said " I just heard many sources that Google.cn will shut down tomorrow. You can see this source of news fr"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: