Microsoft Completes adCenter Upgrade
Microsoft has announced an upgrade to adCenter that the company says will give advertisers “more control over targeting, bidding, and distribution of your advertising campaigns.”
Microsoft wrote several blog posts to explain all the changes:
- Campaign Management Updates covers the new targeting options, new bidding flexibility, and improved keyword research tools
- Account Management Updates covers sign-in changes, the new home page and alerts, and a new settings page
- adCenter Desktop (Beta) Updates covers improved performance and functionality in the adCenter Desktop beta
- Content Ads Updates (U.S. Only) announces that the Microsoft Content Ads is now out of beta and details a few new features
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
No fluff - just the best news in paid search marketing every week.