Microsoft Completes adCenter Upgrade

May 18, 2009 at 2:20pm ET by Matt McGee

Microsoft has announced an upgrade to adCenter that the company says will give advertisers “more control over targeting, bidding, and distribution of your advertising campaigns.”

Microsoft wrote several blog posts to explain all the changes:

Campaign Management Updates covers the new targeting options, new bidding flexibility, and improved keyword research tools
Account Management Updates covers sign-in changes, the new home page and alerts, and a new settings page
adCenter Desktop (Beta) Updates covers improved performance and functionality in the adCenter Desktop beta
Content Ads Updates (U.S. Only) announces that the Microsoft Content Ads is now out of beta and details a few new features

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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