Microsoft has announced an upgrade to adCenter that the company says will give advertisers “more control over targeting, bidding, and distribution of your advertising campaigns.”

Microsoft wrote several blog posts to explain all the changes:

• Campaign Management Updates covers the new targeting options, new bidding flexibility, and improved keyword research tools
• Account Management Updates covers sign-in changes, the new home page and alerts, and a new settings page
• adCenter Desktop (Beta) Updates covers improved performance and functionality in the adCenter Desktop beta
• Content Ads Updates (U.S. Only) announces that the Microsoft Content Ads is now out of beta and details a few new features

Related Topics: Microsoft: adCenter | Microsoft: adCenter Content Ads

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