Microsoft Introduces “Cashback” For Products

Microsoft has introduced a new program called “Cashback” on Live Search. We were thoroughly briefed and are currently under embargo about some details of the program. But, as others are reporting, it’s now live and you can investigate it from a consumer experience perspective. It also has advertiser aspects and implications.

It’s a pretty smart and interesting program for many reasons, and when the embargo lifts later this morning we’ll have more to say about it.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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