Microsoft Launches adCenter Add-in Beta for Excel 2007

The adCenter Blog announced the launch of the adCenter Add-in for Excel 2007. To download the 64MB zipped version of the add-in, click here. There will be a webinar explaining how to use the add-in on January 23, 2008, which you can register for in advance.

Features as summarized by Microsoft include:

  • Keyword Expansion – we have included 3 different expansion algorithms: campaign association, fast contained, and category simulation
  • Keyword Search Volume Historical and Forecast – we have included daily and monthly keyword traffic data, including forecasting
  • Keyword Buzz – you can find buzz keywords in our 300+ verticals
  • Keyword Demographic analysis
  • Keyword Geographic analysis
  • Keyword Categorization
  • Keyword Monetization – you can find all monetization information (CPC, CTR, etc.) for your keyword list

We expected this would be coming soon, and I am sure some Excel and adCenter users will be happy with what this offers. For a full feature list, click here, or for more information, visit Microsoft.

Related Topics: Channel: SEM | Microsoft: Bing Ads

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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