Microsoft Launches adCenter Add-in Beta for Excel 2007


The adCenter Blog announced the launch of the adCenter Add-in for Excel 2007. To download the 64MB zipped version of the add-in, click here. There will be a webinar explaining how to use the add-in on January 23, 2008, which you can register for in advance.

Features as summarized by Microsoft include:

  • Keyword Expansion – we have included 3 different expansion algorithms: campaign association, fast contained, and category simulation
  • Keyword Search Volume Historical and Forecast – we have included daily and monthly keyword traffic data, including forecasting
  • Keyword Buzz – you can find buzz keywords in our 300+ verticals
  • Keyword Demographic analysis
  • Keyword Geographic analysis
  • Keyword Categorization
  • Keyword Monetization – you can find all monetization information (CPC, CTR, etc.) for your keyword list

We expected this would be coming soon, and I am sure some Excel and adCenter users will be happy with what this offers. For a full feature list, click here, or for more information, visit Microsoft.



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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