Microsoft Launches Live Search Club While Closing Start.com

May 16, 2007 at 8:21am ET by Barry Schwartz

The LiveSide Blog reports that Microsoft has launched a new site named Live Search Club, where you can play games to earn rewards. Some of the prizes you can win include ringtones, earphones, T-shirts, Microsoft Office, Xbox and many other prizes.

Microsoft did offer a Search & Win program in the past, but that seems to have been taken down now.

LiveSide Blog also reports that Microsoft is going to redirect start.com to live.com on May 22, 2007. Start.com is a personalized portal powered by Microsoft that launched in November 2005.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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