The Live Search Blog announced the new launch of Search and Give. When you search on Search and Give, Microsoft will donate a penny each time you use that page to search the Web.

Microsoft will donate up to 500 searches per person per month. There are over 1 million organizations participating in the program and the organizations can track donations. There are over 100,000 schools and 900,000 non-profit organizations worldwide in this program. Those who participate in Microsoft’s Live Search Club can convert the tickets they’ve earned playing games into contributions.

For more information on this program, see the FAQs.

Note, this announcement comes about a week after Microsoft announced the Cashback search incentive for searchers.

Related Topics: Microsoft: Bing | Microsoft: Marketing

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz