Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search

Microsoft runs prize campaign for Live Search users from NewMediaAge reports that Microsoft is running another search and win promotion. This time the contest is based in the UK, in partnership with Virgin. It is named the Big Snap Search.

Users can go to and search. At the top of the search results page, two cards will flip over. If those cards match, the user wins. What do you win?

According to the terms and conditions:

  • 23 Virgin Experience Days vouchers worth different amounts
  • A pair of tickets to Necker Island
  • 7 nights accommodation for 2 adults sharing a room in The Great House

The contests runs from Monday 25th February, 2008 and ends on Monday 21st April, 2008.

Paul Davies from Microsoft said:

Searching is the second-most popular online activity after email and this campaign is designed to enliven people’s everyday search experiences. We wanted to create a compelling mechanic that would motivate and excite users while driving traffic and increasing query volume on Live Search.

This is not the first time Microsoft ran contests to promote Live Search. They have done it several times, the last time we covered it was in July 2007, which contains links to past contests as well.

Related Topics: Channel: Industry | Microsoft: Marketing


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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