Microsoft Launching Kumo At SMX Advanced?
Apr 27, 2009 at 11:08am ET by Barry Schwartz
When’s Microsoft’s new search brand launching? Perhaps at our SMX Advanced search marketing conference on June 2, based on a “countdown clock” someone spotted at the Microsoft campus.
The LiveSide Blog reports a visitor noticed a countdown clock at Building 88, where the Live Search team works at Microsoft’s headquarters. The clock says “Countdown to Kumo,” with the timer ending at 4pm on Tuesday, June 2nd. That coincides with the SMX Advanced show in Seattle, which runs June 2 to 3. Also, Microsoft’s Dr. Qi Lu — who heads the company’s search efforts — will be keynoting at the show.
Kumo is rumored to be a possible new brand for Microsoft’s search product. Internally, Microsoft employees are testing a new version of Microsoft’s search product that uses that name. It’s widely expected that the brand name will change and that this will coincide with the new features being released to the public. However, officially Microsoft has only said that it will “clarify” its search brand but given no set date as to when that will happen or when some of the changes being tested will be seen.
There also remains questions on whether the new search brand will be called Kumo, in the end. Hints have been dropped that Microsoft is also considering Bing and Hook as well as Sift.
It makes sense to me that they would launch the new search brand at SMX Advanced. There is more discussion on this topic at Techmeme.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Features: Analysis, Microsoft: Bing, Microsoft: Business Issues, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Microsoft Launching Kumo At SMX Advanced?
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- allenkristina said " We agree, you never know what in search is going to work until you test it!"
- webliquidgroup said " Very interesting use of Toyota's misfortunes, to illustrate best practices in PPC management! What's"
- Michael Martinez said " Oh, good. Yet another piece of bad SEO advice coming from a major SEO site. Eric, why don't you prov"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West – March 2-4, 2010
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Content Networks and Placement Campaigns – February 9, 2010
- Need to Know SEO – February 11, 2010
- PPC & the Long Tail – February 18, 2010
- Hey! That’s My Conversion – February 25, 2010
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Matt Cutts: Gadgets, Google, and SEO
- Search Marketing Standard Magazine
- Adventures in Search | Elisabeth Osmeloski
- DMOZ Blog
- Shoemoney – Skills to pay the bills
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
If Microsoft does choose to launch their new search product at SMX Advanced, I wonder if this is a new beginning for them with respect to participating with the greater search community.
I’m thinking at the moment about the talk/presentation that Danny did not so long ago when he was highly critical at their lack of effort to participate – even when the community was reaching out to them with open arms.