Microsoft Lets You Bing Inside Your Hotmail

Jul 9, 2009 at 4:30pm ET by Matt McGee

Microsoft has announced the addition of Bing searches to its Hotmail email service.

It works via Hotmail’s quick add feature and lets users search the web via Bing while composing an email, then put content found via Bing into the outgoing message.

To be clear, this isn’t a new feature. The feature debuted late last year when Bing was known as Live Search. A Microsoft spokesperson says the new incarnation is “essentially the same feature,” but with “some minor tweaks, and relevancy has improved. You should see better results, especially for local queries.”

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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