Microsoft Makes Job Cuts; Advertising Hit But Details Sparse

Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK.

The software giant confirmed the layoffs but won’t say how many people or what departments were involved.

A Microsoft spokesperson send us a written statement saying:

“I can confirm that there were job eliminations today at Microsoft. Like any company, Microsoft continually evaluates its operations and works to align the business to key priorities. I can assure you we’re thinking about the exciting new opportunities that Windows 8, Xbox and Skype present for our advertising and marketing partners.”

What initiatives are rising as “key priorities” and which are being downsized is unclear. Another unanswered question is about the geographies involved in the job cuts. We’re trying to get additional information from Microsoft, and will update as appropriate.

Carson, who first wrote about the layoffs in his personal blog, is well known in the search marketing industry, where he’s been seen as an effective advocate for Microsoft. He’s spoken widely at digital marketing, search and social media conferences, and has been a presence on the Microsoft Advertising Blog.

Note: A previous version of this article contained incorrect information about the location where Carson was employed. That has since been corrected. 

Related Topics: Channel: SEM | Microsoft: Bing Ads | Top News


About The Author: is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Pat Grady

    Might be related to this… Big losses, while competitors make huge profits.
    Microsoft’s $6 billion whoopsie
    http://money.cnn.com/2012/07/02/technology/microsoft-aquantive/index.htm

  • http://profile.yahoo.com/THQZYERPGPXYQPNS3FYFEVLMNA Samuel O

    ipads and andriod tablets  is the future….start to change…….or you will become absolete…

  • Zach Johnson

    That’s too bad. More layoffs, just what we need.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »




 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide