Microsoft Now Promoting Cashback Program With TV Ads
TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program. Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials end […]
Barry Schwartz on August 31, 2009 at 9:03 am | Reading time: 1 minute
TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program.
Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials end up being cheaper than double rewards? Here is the ad:
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.