Microsoft has announced the acquisition of a comparison shopping engine named Jellyfish.com.

Microsoft believes that Jellyfish’s technology “has some interesting potential applications” that they can make a “key component” of Live Search.

Jellyfish.com takes a bit more of a social approach to comparison shopping by enabling shoppers to sign up and create a profiles.

Here is an example of one profile, themadhatter. You can connect with shopping buddies, earn badges, guru points, referrals and much more. Here is a screen capture of this user’s profile (you can click on it to view a larger image):

More coverage at Techmeme.

Related Topics: Channel: Retail | Microsoft: Bing | Microsoft: Business Issues | Search Engines: Shopping Search Engines

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

Connect with the author via: Email | Twitter | Google+ | LinkedIn