Microsoft believes that Jellyfish’s technology “has some interesting potential applications” that they can make a “key component” of Live Search.
Jellyfish.com takes a bit more of a social approach to comparison shopping by enabling shoppers to sign up and create a profiles.
Here is an example of one profile, themadhatter. You can connect with shopping buddies, earn badges, guru points, referrals and much more. Here is a screen capture of this user’s profile (you can click on it to view a larger image):
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