Microsoft Scores Video Game Ad Deal With EA

Jul 25, 2007 at 10:34am ET by Barry Schwartz

Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts.

Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, “The real issue here is that we’re making a network play. If I just had ‘Madden,’ while great, it would be of limited value to advertisers.”

EA is the number one independent video game maker. The video game ad market in 2005 was only $50 million but is expected to grow to $1 billion over the next few years.

Google is also working towards placing ads within video games, with their acquisition of Adscape for $23 million.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Microsoft: Partnerships, Microsoft: adCenter, Search Ads: Contextual sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

solarian said " Your article would be more consistent if you provide some links to not optimized for search engines "
KevinSpence said " The AP & other news companies forget how much of their content is syndicated. So alright, maybe "
Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: