Microsoft Seeks 30 Percent Of Search Market And Much Bigger Chunk Of Online Ad Revenues

Reuters reports on a speech given at an investor conference by Microsoft’s Kevin Johnson, president of Microsoft’s platforms and services division. In the speech Johnson reportedly said that Microsoft wants to capture 30 percent of the consumer search market as well as a much larger slice of the online ad pie, in “three to five years.” Johnson added that the company wants to be “one of the top two” in online advertising. The other one would of course be Google.

The entire effort was dubbed the “10, 20, 30, 40 plan” after Microsoft’s market share aspirations for its various products and initiatives. Missing from the article was a discussion of how these goals might be accomplished. As for the figures:

  • 10 Percent, Page Views: Microsoft wants portal pages and services like MSN and Windows Live Mail to comprise 10 percent of all web page views
  • 20 Percent, Time: Microsoft wants total time spent on sites it owns to rise from 17 to 20 percent.
  • 30 Percent, Search Share: Microsoft wants its share of search to rise to 30 percent (NOTE FROM DANNY: Wow. Better go buy Yahoo. That would be the easiest, fastest way to actually do this in the face of generally declining share, as covered recently in Google Top Worldwide Search Engine; Baidu Beats Microsoft and Google Top Worldwide Search Engine; Baidu Beats Microsoft)
  • 40 Percent, Online Advertising: Microsoft wants to capture 40 percent of all digital advertising spending, up from an estimated 6 percent now.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Business Issues | Microsoft: General


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide