Microsoft To Buy Health Search Engine Medstory Inc.

Feb 26, 2007 at 4:31pm ET by Barry Schwartz

Microsoft to Buy Health Information Search Engine at the New York Times reports that Microsoft is buying the Medstory health search engine.

Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports.

There are a number of health search engines including the leader: WebMD, RevolutionHealth, Google is working one up with Adam Bosworth, and some smaller players.

Postscript: Here is the Microsoft press release.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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4 COMMENTS ON Microsoft To Buy Health Search Engine Medstory Inc.

familydoc, February 26th, 2007 at 9:59 pm ET:

Actually, WebMD doesn’t have a search engine, they use Google on their site. A few of the smaller players like Healia have some neat features. Revolution Health and WebMD are portals more than search engines.

Pablo Palatnik, February 26th, 2007 at 11:41 pm ET:

WebMD stats for traffic are impressive. I had a presentation given to me when requested about marketing on thier website for a client. This could definatley be a good and smart move from microsoft to add to its portfolio. With MSN performing as it is, they need whatever they can get.

David Dalka, February 27th, 2007 at 9:55 am ET:

Great.

Step 2 – acquire a first rate blog search engine and create options to merge it with news and then please put the link on the front page to the left of news like I explain here”>http://www.daviddalka.com/createvalue/2007/01/29/making-it-easier-for-blogs-to-link-to-blogs-instead-of-news-sites/“>here

First Comment, June 22nd, 2007 at 4:51 am ET:

nice information

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