Microsoft Tries Search & Win Again?

Nov 9, 2007 at 8:54am ET by Barry Schwartz

Is Live Search bringing back the search and win “Live Search Trial Program?” A Marketwatch article suggests so, even though the page is invalid.

Microsoft did run this program back in August. In addition, it has also run the Live Search Club program.

Giveways and contests look to be the new wave. Microsoft saw its share rise after doing Live Search Club. iWon recently revamped to go after those seeking prizes. And Google has even been trying it, as with its previous Bourne Ultimatum giveaway.

We are checking with Microsoft for more, but in the meantime the FAQ page is still live.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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