Microsoft Tries Search & Win Again?
Is Live Search bringing back the search and win “Live Search Trial Program?” A Marketwatch article suggests so, even though the page is invalid. Microsoft did run this program back in August. In addition, it has also run the Live Search Club program. Giveways and contests look to be the new wave. Microsoft saw its […]
Barry Schwartz on November 9, 2007 at 8:54 am | Reading time: 1 minute
Is Live Search bringing back the search and win “Live Search Trial Program?” A Marketwatch article suggests so, even though the page is invalid.
Microsoft did run this program back in August. In addition, it has also run the Live Search Club program.
Giveways and contests look to be the new wave. Microsoft saw its share rise after doing Live Search Club. iWon recently revamped to go after those seeking prizes. And Google has even been trying it, as with its previous Bourne Ultimatum giveaway.
We are checking with Microsoft for more, but in the meantime the FAQ page is still live.
Related stories
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.