Microsoft Works To Be Ad Funded


Microsoft Works to become a free, ad-funded product from ZDNet reports that the next version of the Microsoft Works office suite is to be ad funded.

Microsoft Works 9.0 isn’t yet available, and it’s not clear whether in addition to ads, a web-hosted version would also be offered. If a web hosted version was provided, then it would compete directly with Google Docs & Spreadsheets.

Microsoft And Google Moving More Deeply Into Each Others’ Businesses from Greg Sterling this past Friday details Microsoft’s strategy to develop web-enabled applications and more ad-based products.



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Microsoft: Business Issues sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

ONE COMMENT ON Microsoft Works To Be Ad Funded

Teddie,

That’s interesting. At the Netimperative Directors Dinner on Search last month, which had a pretty good turn out from the main UK agencies and Chris Salmanpour from MSN speaking, he got really heckled about what MSN could do to increase traffic volumes. Everyone agreed that the discussion had nothing to do with the platform or commissions and everthing to do with access to good quality traffic. I chipped in that the only option I could forsee for Microsoft was to release products for free, funded by advertising revenues. I even went as far as saying consumer versions of Vista should be free and advert funded as that would quarantee access to traffic and make their service viable. If you think about it logically there is almost no other strategic play for them to make, as in all other outcomes Google wins the desktop with their push into apps, and takes more consumer traffic from them.

You can read the write up online:
http://www.netimperative.com/2007/07/02/end_game_Google/view




RECENT COMMENTS

  • poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
  • AdvertiseSpace said " Thank you for sharing, Google maps are very helpful in almost all categories of business. I am glad "
  • AdvertiseSpace said " I am a music person and I hope Google will make this all happen. This will serve as a big threat to "

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live