Sign up for our daily recaps of the ever-changing search marketing landscape.
Microsoft & Yahoo Shuffle Business Internally
While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company.
paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused on commercial search. Leading the commercial search unit is Jeff Kelisky, the CEO of Multimap, who will be the general manager of this unit. That unit will be responsible for Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth, and mobile. Jeff’s boss is Brad Goldberg, the GM of the Search Business Group.
paidContent.org also reports that Yahoo is losing another executive. This time it is Todd Teresi, SVP for its Publisher Channel. This comes right before a major launch of Yahoo’s two ad programs, APEX and AMP. Teresi said he is leaving for a “lifestyle” change, but sources told paidContent that he is leaving to take on a top role at some “venture-backed company.” Teresi has been with Yahoo for nine years.
This just in via adAge. Teresi is going to Quantcast, who provides a “new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence.” Teresi will be Quantcast’s Chief Revenue Officer.