Microsoft’s Ozzie Talks Of Google “Wake-Up Call,” Vertical Search Hopes

Ray Ozzie, chief software architect at Microsoft, spoke today about trying to beat Google during a Goldman Sachs investors conference. Various reports cover his comments relating to the Big G, Google, as well as search in general. Among them:

  • Vertical search may be a place to pull ahead of Google selectively, pointing to yesterday’s move in getting into health search [I agree]
  • Google’s success was a "wake-up call" for Microsoft
  • Search as a "command line" for the internet [as John Battelle has been putting it] but not the only place where people search
  • A reprise of the "it’s early days" and search is just past its "first generation" comments we’ve heard from Microsoft execs many time before

Places to read more:

The webcast of his talk can be heard from here.

Related Topics: Channel: Industry | Microsoft: Business Issues | Microsoft: General


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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