With the Photosynth app, users can create panoramic images inside the app — no additional stitching software required — and upload them directly into Bing Maps. (Or to Facebook if you prefer.) It looks better than I’m describing it, so watch at about the :20 mark of this Microsoft video to see how the app works.
If users upload panoramas to Bing Maps and tag them with the name of the location (a museum, stadium, store, etc.), the photosynth panorama will show up alongside the business/location’s listing.
It can be a compelling way to introduce a location to potential visitors. Consider this screenshot below of a Photosynth panorama of a snorkeling spot on Maui. The images are hosted on Photosynth.net, but I discovered the panorama via a link in Bing Maps while planning for a trip there later this year.
The Photosynth app is currently available for Apple devices running iOS 4.1 or later, and a Windows Phone version is in the works, too.