Microsoft’s Photosynth Gets Its Own iOS App

Photosynth is one of the many cool-but-underpromoted-and-unknown aspects of the Bing Maps experience. That could change soon thanks to the launch this week of a Photosynth app for iOS devices.

With the Photosynth app, users can create panoramic images inside the app — no additional stitching software required — and upload them directly into Bing Maps. (Or to Facebook if you prefer.) It looks better than I’m describing it, so watch at about the :20 mark of this Microsoft video to see how the app works.

<br/><a href=";vid=286219d4-1988-4479-816f-12e36d18b514&#038;src=SLPl:embed:&#038;fg=sharenoembed" target="_new"title="Microsoft Photosynth App – April 2011">Video: Microsoft Photosynth App – April 2011</a>

If users upload panoramas to Bing Maps and tag them with the name of the location (a museum, stadium, store, etc.), the photosynth panorama will show up alongside the business/location’s listing.

It can be a compelling way to introduce a location to potential visitors. Consider this screenshot below of a Photosynth panorama of a snorkeling spot on Maui. The images are hosted on, but I discovered the panorama via a link in Bing Maps while planning for a trip there later this year.


The Photosynth app is currently available for Apple devices running iOS 4.1 or later, and a Windows Phone version is in the works, too.

Related Topics: Channel: Mobile | Microsoft: Bing Maps & Local | Microsoft: Photosynth


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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