Minimum Bids In Yahoo About To Change


Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network.

What makes a minimum bid go higher or lower? Two factors:

(1) Value – the number of bidders and their bid amounts in a particular keyword market (2) Quality – the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads

Tips on how to keep a low minimum bid?

Here are some quick tips for how advertisers can best prepare for the changes:

- Get to know your keywords
– It is important to know which keywords work best for your business
– Group relevant keywords together
– Make the right bids and monitor
– Use the Advanced match type to get broader exposure in search results
- Maximize the quality of your ads
– Quality plays an important role in how you get charged
– Learn how to track your quality
– Utilize ad testing with optimization
– Group relevant keywords together in your ad groups
– Continually monitor for any changes
- Stay updated to the Account Interface
– Become familiar with new tools that can make managing your keywords simpler.

Here are screen shots of the interface changes that apply to this:

- Pop up image one - Pop up image two



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Yahoo: Search Ads sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
  • dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"
  • T Campbell said " Ah, that's SPIDER-Man, said the comics guy."

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live