Minor AdWords Quality Score Update Last Night

Jun 8, 2007 at 7:39am ET by Barry Schwartz

Google has informed me they have made a change to how they measure landing page quality, which will impact the overall quality score of your ads.

I was told that this was a minor update and should not impact the “vast majority of advertisers.” However, some advertisers will see an increase in their minimum bids and quality score. I have reported at the Search Engine Roundtable occurrences of advertisers noticing their minimum bids increasing overnight.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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