Google has informed me they have made a change to how they measure landing page quality, which will impact the overall quality score of your ads.

I was told that this was a minor update and should not impact the “vast majority of advertisers.” However, some advertisers will see an increase in their minimum bids and quality score. I have reported at the Search Engine Roundtable occurrences of advertisers noticing their minimum bids increasing overnight.

Related Topics: Google: AdWords

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz