• Barbara Starr

    RE: “Google has even made this easier with a WYSIWYG markup tool, which puts the correct Schema.org microdata in your code delineating the meaning of your site’s data, to further this expansion.”

    The tool DOES NOT PLACE SCHEMA.ORG MARKUP on the page. See my upcoming article (presumably later today – Thursday – Jan 17, 2013). The tool merely absorbs “structured data” for google’s exclusive use (A brilliant strategic move on their part, and a tactic they have used in the past for “hijacking data”. NO ACTUAL MARKUP IS PLACED ON THE PAGE. I will provide further information and details which I have written about at length in an SEL article that is apparently publishing tomorrow/today.)

    Semantic technologies and semantic search are playing a far greater role in both search and social engines than the prototypical SEO may perceive, from geospatial and temporal reasoning, to their mandating ontologies/vocabularies and means of specifying them via e.g html5 markup wrt to both syntax and semantics!

    Case in point, facebook graph search. Glaringly obvious move even 6 months ago. I happened to comment on quora about the very topic, If you have an quora account, you can read about it here:


    From a “semantic search” perspective or graph database perspective it was/is a total no-brainer for facebook (and bing) especially in light of their rdfa adoption for the opengraph protocol and the “likes” and “interests” of “friends” that drive the social graph behind Facebook! I guess the reason it took them so long to produce it was ensuring they sufficiently hardened the technology behind the graph search??

  • Colin Guidi

    So I know that the use of the data highlighter tool in GWMTs (what you’re referencing above) doesn’t actually drop in code for the page.

    But the point of using the tool is to allow Google to render the structured data markup directly in the SERPs for the user, ideally increasing the CTR of your organic listings, correct?

  • http://www.mobilemartin.com/ Michael Martin

    Correct, as I should have clarified that Google does not “place” the semantic code directly onto your site but notes it internally for displaying that page in its search results, which may include rich snippet displays that could increase CTRs.