Mobile Search Week!

Sep 17, 2007 at 11:38am ET by Chris Sherman

Hot on the heels of last’s week’s Local Search Week, this week we’re going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever, but has never been quite fully realized.

This article is part of Mobile Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month.

This year, however, things have changed. With the introduction of the iPhone and new generation smart phones, combined with the increasing prevalence of high speed mobile networks, accessing the internet on a mobile device has become easy and comparatvely painless. More and more companies are creating sites specifically to reach mobile users.

But search marketing for mobile is quite different than web based search marketing. From an optimization standpoint, everything is different, from design and content issues down to how implement search and user friendly navigation. Even mobile advertising options are different.

This week, we’ll focus on many of these issues. And, of course, the program we’ve put together for our SMX Local & Mobile conference offers numerous tactics and techniques for succeeding with mobile search marketing. Want to know more?

Attend SMX Local & Mobile!
October 1-2, Denver

Produced by the Search Engine Land editorial team, Search Marketing Expo (SMX) Local & Mobile covers the latest tips and techniques for local search. It’s the only event 100 percent focused on the significant opportunity that the local and mobile space offers to search marketers. Hear the podcast about the show. See the Agenda. Check out the Networking page. Register today!

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >

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DavidDalka, September 17th, 2007 at 12:28 pm ET:

Awesome! Look forward to the great content ahead.

funkyg, September 17th, 2007 at 7:41 pm ET:

This is a great subject. As I have just finished the development of a .mobi site I know that it is not easy to decide what to do in term of seo.

For example do you add in a title tag? There is nowhere to display it on a mobile, so it is effectively redundant. However for SEO terms is it still useful?

Another problem is a good mobile specific search. There just doesn’t seem to be anything that useful. Look on Google Mobile and you get any site under the sun. Not area limited, or optimised for mobile display. A lot of the links it gives you struggle to display in any meaningful way. I’m sure they would on an iPhone, but the vast majority of users will not have an iPhone, and will be using something with a small screen, probably for the foreseeable future.

I guess this brings up the iPhone. As this has it’s own methods of navigation, do you develop a separate iPhone site. My feeling is yes, if your market has a high rate of iPhone usage.

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