Hot on the heels of last’s week’s Local Search Week, this week we’re going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever, but has never been quite fully realized.
This year, however, things have changed. With the introduction of the iPhone and new generation smart phones, combined with the increasing prevalence of high speed mobile networks, accessing the internet on a mobile device has become easy and comparatvely painless. More and more companies are creating sites specifically to reach mobile users.
But search marketing for mobile is quite different than web based search marketing. From an optimization standpoint, everything is different, from design and content issues down to how implement search and user friendly navigation. Even mobile advertising options are different.
This week, we’ll focus on many of these issues. And, of course, the program we’ve put together for our SMX Local & Mobile conference offers numerous tactics and techniques for succeeding with mobile search marketing. Want to know more?
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|Produced by the Search Engine Land editorial team, Search Marketing Expo (SMX) Local & Mobile covers the latest tips and techniques for local search. It’s the only event 100 percent focused on the significant opportunity that the local and mobile space offers to search marketers. Hear the podcast about the show. See the Agenda. Check out the Networking page. Register today!|