• http://www.seoskeptic.com/ Aaron Bradley

    Another great article Bryson – thanks! A reinforcing footnote to your point debunking the myth that “Mobile SEO Is Actually Local SEO.” This is also evidenced by the large and increasing number of people that use mobile devices for comparison shopping when they’re physically present at a brick-and-mortar store. The intent of such queries is almost the opposite of local: they’re to see if a better offer exists online, regardless of the physical location (if any) of the online source being referenced.

  • http://www.brysonmeunier.com/ Bryson Meunier

    Great point, Aaron!

  • http://twitter.com/si1very Chris Silver Smith

    People who think Mobile SEO always equates with Local SEO have indeed missed the boat. People perform internet shopping, search for location-agnostic information (such as Wikipedia articles or movie reviews), search for images, search for news, etc.

  • http://www.facebook.com/michael.silvester.9 Michael Silvester

    Great Article, It never ceases to amaze me as to how fluid SEO is and how far it has come in the last 10 years.

    Other than creating a Mobile friendly website, what do you believe is the most important factors when it comes to ranking for mobile searches?

    Michael

  • http://twitter.com/shreyasm89 Shreyas Mulgund

    It would have been great if you could have provided a perspective on the impact of creating apps for a consumer-oriented website vis-a-vis the relevance of carrying out Mobile SEO for your website.

    Definitely I would say Mobile SEO is much more than Local SEO, because the latter would mean simply incorporating geographical names of places in website content. Beyond this, we should be looking at serving dynamic content to website users, that helps a searcher get relevant information based on his current location.

  • http://deltina.com/ Deltina Hay

    Thank you for this, Bryson! I encourage my readers and clients to focus on a holistic approach to search optimization, and mobile is a big, big part of that.

  • http://www.brysonmeunier.com/ Bryson Meunier

    Shreyas, I wrote on the mobile apps vs web debate here back in April 2011. Much of it is still relevant today: http://searchengineland.com/why-the-mobile-web-is-foundation-of-the-best-mobile-strategies-70323

  • http://www.brysonmeunier.com/ Bryson Meunier

    Thanks, Michael! I was fortunate enough to present on mobile search ranking factors at Local University Advanced this year, and then again in August for an internet marketing group. The presentation is on Slideshare if you haven’t seen it yet: http://www.slideshare.net/brysonmeunier/mobile-search-ranking-factors-local-u It goes through what I think is the most important, as well as popular fallacies in mobile SEO.

  • http://www.brysonmeunier.com/ Bryson Meunier

    No doubt that different people see different returns from mobile, so I’m not completely surprised by what your colleagues have found. However, most of what I see in public is increased conversion rates from mobile sites over desktop sites. Could it have been that your colleagues spent an inordinate amount for the mobile version of their site and aren’t seeing a return because the investment was so high– even though the conversion rate has increased? Regardless, it looks like an anomaly based on the availability of data to the contrary.

    I haven’t seen a large scale test comparing load times and rankings, no, but that sounds like an interesting experiment. I did test mobile usability, which includes load times, and it really didn’t have an effect on rankings in Google, unfortunately. If anyone knows of a study where they’ve isolated that factor specifically, please speak up. If it doesn’t exist maybe we’ll do it for a future column.

  • http://grantlucasarchitect.com.au/ Grant Lucas

    Thanks for the informative article. I’ve had my business website targeted as being ripe for a make-over by mobile SEO “experts” for about a year now. I had not really understood what the differences were & didn’t think I needed to bother, as selling Architecture is a bit different as it isn’t an impulse or instantaneous type purchase. I upgraded my old brick to a smartphone a few weeks ago (due to an accident with a washing machine) and I realised why I have been targeted. Reading your article has now prompted me to go ahead & make a smaller mobile site & see what happens.

  • http://twitter.com/mickb1 Mick Bebbington

    bryson thanks for the share and I could not agree more mobile compatible sites are a must for business they just don’t know it yet,but 2013 could be a big year for us in the mobile webdesign and SEO of them

  • http://www.brysonmeunier.com/ Bryson Meunier

    Thanks, Andy. That’s exactly how I explained the difference between mobile SEO and SEO when I wrote about it last year: http://searchengineland.com/what%E2%80%99s-the-difference-between-mobile-desktop-seo-89862 Mobile SEOs are specialists within SEO who focus on how mobility changes SEO, when it does. However, in a few short years when mobile search eclipses desktop search in the United States, the term “mobile SEO” may likely be redundant, as all SEOs won’t be able to understand search behavior, search results, and other basic concepts in SEO if they don’t consider the mobile paradigm. But yes, you’re right. There is a lot of garbage out there with the label mobile SEO (7 myths debunked last year here: http://searchengineland.com/seven-mobile-seo-myths-exposed-103470). And also that the devil of all SEO is in the details, mobile or not.

  • http://www.brysonmeunier.com/ Bryson Meunier

    Good point, Andy. As I explained last month, both ubiquity and mobile-specific actions are important for marketers and webmasters to consider: http://searchengineland.com/does-mobile-search-matter-in-a-multiscreen-world-138778