• http://www.planetc1.com/ Michael Dorausch

    Crazy to see how big the percentages are for some of the sites that lost traffic after the update. One of the interesting things I’ve learned from all the news since the farmer update, is how many different sites/domains are owned by the same companies.

  • http://www.canuckseo.com Jim Rudnick

    nice piece here Matt…..

    I’d also encourage your readers to go and read much of the same ie including analytics too that show actual drops in numbers over at both Andrews site — http://www.localseoguide.com

    …and while I’ve not yet seen it I’ve heard that Michael Martinez also has a piece on the go on this same topic here — http://www.seo-theory.com !


  • JackHerrick

    Hi. Jack Herrick, founder of wikiHow here. I was delighted to see that wikiHow was listed here as the largest winner of the Google algorithm update. I think this reflects the high quality content wikiHow offers compared to some other how-to sites. I’ve long believed the wiki method would produce the web’s highest quality how-to manual, just like it did for the wiki encyclopedia. I believed that so strongly that in 2006 I sold eHow to Demand Media so I could focus on wikiHow. Recently some outside observers have concluded the same thing. One search engine, DuckDuckGo even banned many of our competitors and ranked us #1 for all matching how-to queries: http://www.webpronews.com/topnews/2011/02/04/duckduckgo-follows-content-farm-banning-with-promoting-wikihow-content

    So while I love the coverage from “winning” the recent algorithm change, I’d like to disagree with the wikiHow being called a content farm for the following reasons:
    * wikiHow has “only” 100,000 articles. In comparison name brand content farms host millions of articles.
    *Similar to Wikipedia, each wikiHow article has been edited and improved by several volunteer contributors. Unlike the typical 350 word shallow article found at most how-to sites, wikiHow articles can be incredibly detailed. Many have over 2000 words, step by step photos and a video.
    * People actively chose wikiHow content, even when they don’t find it in search engines. For example over 1 million people have installed the wikiHow iPhone app.
    * We’re a small company with just 9 employees.
    * Yes there are some articles on topics that are simple or obvious such as “how to eat a banana”. But as a wiki, if a volunteer wants to write about it and other volunteers want to edit it, I won’t interfere with community dynamics by deleting that content. And in the case of the banana article, it has 800 words and probably some tips you actually didn’t know about bananas. It was edited by 61 volunteer authors, shared 221 times on Facebook, and read 113,688 times. So is allowing simple topics to stay on the wiki really so bad?

    Thanks again for the coverage.

  • http://www.wendypiersall.com/ Wendy Piersall

    So, I just read Vanessa’s article on the latest SMX news on the Farmer Update at http://searchengineland.com/lessons-learned-at-smx-west-googles-farmerpanda-update-white-hat-cloaking-and-link-building-67838, and I’m having a really hard time reconciling what she and the Google team says with this list of ‘winners’. It’s all talk of ‘content, content, content’ when it’s clear that the winners are creating anything but good content. I still think we have a ‘location, location, location’ problem going on here.

    And it is so frustrating to hear Matt Cutts wax poetic on the “improvements” of this update when it is also decimating the traffic of thousands of really quality, legit sites. They aren’t talking about that publicly at all, and while eHow wins, thousands of small businesses are going under.

  • http://www.netadventures.biz Carl Townsend

    What about the yellow page and DEX directories with the Farmer change at Google? Did they lose, gain, or stay the same?