Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program.

UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of different level promotions based on several factors that I cannot disclose. Each segment gets a different level of support and a different amount of free adCenter ads.

• This campaign is for UK based, existing sales served customers only who have opted in for marketing offers
• New sign ups won’t be eligible for the offer as they don’t have any history in the tool. You can still be routed to www.tryadcenternow.co.uk if they want to join the campaign and benefit from the starter offer worth £50 in clicks.
• The offer works as follows: for a month, if an existing standard customer sends us a new campaign, we will set it up for them, saving these time-poor SMBs precious time
• On top of that, depending on the campaign size, we will grant them a free click credit
• The participation to this special operation will be prompted by a personal email, straight to the customer inbox

Related Topics: Microsoft: adCenter

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz