More Spotting Google’s Related Searches At Bottom Of Page

Jan 15, 2007 at 5:30pm ET by Danny Sullivan

Last month, we reported how Google was testing related searches at the bottom of search results pages, which Google’s Matt Cutts confirmed in comments on our post. In the past few days, I’ve seen a flood of further posts about related searches as more and more people spot these.

Yes, they do seem to be more noticeable and frequently appearing. I’ve been getting them myself over the past two days. You get a series of eight suggested searches as links, under the heading of "Searches related to:" followed by the original word you searched for.

They come up for things like cars:

and running:

and hobbies:

and other queries I’ve seen.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Google: SEO, Search Features: Query Refinement sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

3 COMMENTS ON More Spotting Google’s Related Searches At Bottom Of Page

Thomas William Alden, January 15th, 2007 at 8:38 pm ET:

Hello. I’ve summarized some info about Google SERPs embedded with links to related searches; if you’re willing to take a look, I’ll really appreciate it.

Is it possible that Google is showing links to related searches on pages involving a keyword “borrowed” from Google Zeitgeist or is this keyword taken from the daily American English vocabulary? What do you think?

S0crates9, January 15th, 2007 at 9:22 pm ET:

I’va also tried and received results based on “art”, “music”, “tv” and “computer”. At first I thought these results were based on auctionable items, but it seems that these are very different and are similar as popular objects of ambiguity.

For instance, computers can relate to laptops, desktops, industrial, history, products, etc. just as tv can be the product, shows, online tv, and more.

Just my 2 cents.

ShaunRyan, January 21st, 2007 at 2:38 pm ET:

Related Searches are good for users. They help usres refine their queries and the net result is they’re more likely to find what they’re looking for. A nice side effect for Google is it also increases revenue. More discussion on this here

FREE DAILY SEARCH NEWS RECAP!