Ask.com Takes Lead In Designing Display Of Search Results by Walter Mossberg of the Wall Street Journal reviews Ask.com’s new 3D look.

Mossberg gave Ask.com great reviews, comparing Ask.com’s three-pane approach to Google’s Universal Search approach. Mossberg said Ask.com “took greater strides” than Google with their user interface. The new Ask.com user interface makes for a “better advance in unifying” the different levels of vertical search options available to the searcher, said Mossberg. He explained that this makes “search results easy to navigate and use” than Ask.com’s competitors.

Mossberg’s last word on Google’s user interface compared to Ask.com’s user interface,

Google deserves credit for universal search, which I’m sure will get better. But Ask’s new design is much more compelling and well worth a try.

Related Topics: Ask: Web Search | Channel: SEO | Google: Universal Search | Search Features: General | Stats: Popularity | Stats: Relevancy

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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