Mossberg, Ask.com “Goes Much Further” Than Google


Ask.com Takes Lead In Designing Display Of Search Results by Walter Mossberg of the Wall Street Journal reviews Ask.com’s new 3D look.

Mossberg gave Ask.com great reviews, comparing Ask.com’s three-pane approach to Google’s Universal Search approach. Mossberg said Ask.com “took greater strides” than Google with their user interface. The new Ask.com user interface makes for a “better advance in unifying” the different levels of vertical search options available to the searcher, said Mossberg. He explained that this makes “search results easy to navigate and use” than Ask.com’s competitors.

Mossberg’s last word on Google’s user interface compared to Ask.com’s user interface,

Google deserves credit for universal search, which I’m sure will get better. But Ask’s new design is much more compelling and well worth a try.



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Mossberg, Ask.com “Goes Much Further” Than Google

Brian Kessler,

I suppose the 3d interface can be good if the end user wants is glitz… answers still leave something to be desired (like most search engines).

I prefer a search engine that produces results that are much more useful. For example is a new search engine to make your search for useful information on arts much easier.




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