Search Engine Land’s Most Popular Stories On Google+ In 2012: Panda, Knowledge Graph & SEO

It’s started, the top lists of 2012! Over the next few days, we’ll be posting a series of these, including the most read Search Engine Land stories, the most tweeted ones and the ones most liked on Facebook. But to kick it off, the stories with the most +1′s on Google+.

How did we collect this data? Search Engine Land columnist Annie Cushing suggested we use Social Crawlytics, a tool that easily crawls the site and reports on the social activity for each URL. If you haven’t checked it out, go do so. It’s free to get started.

A few observations while aggregating list:

  • Seventeen of the top 20 stories have the word “Google” in the headline. People on Google+ sure like stories about Google!
  • Eight of these stories have the word “Panda” in the headline, so Google’s Panda Update that began in 2011 made news all through 2012
  • Three stories mention “SEO” in the headline

Without further ado, here are our top stories with the most +1′s from 2012, with the number of +1′s each received shown after the headline:

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (490)

2. Google Launches Knowledge Graph To Provide Answers (336)

3. Google Pushing Out Panda Update 3.9 Tonight (278)

4. The Definitive Guide To Google Authorship Markup (268)

5. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (266)

6. For Social Media Marketers, SEO Is Much More Popular Than PPC (263)

7. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (234)

8. WSJ Says Big Google Search Changes Coming? Reality Check Time! (231)

9. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (229)

10. Google Panda 3.2 Update Confirmed (213)

11. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (208)

12. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (206)

13. Google Places Ranking Factors – The PhD Version (194)

14. Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android (172)

15, Google Says Panda 3.4 Is ‘Rolling Out Now’ (170)

16. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (161)

17. Google’s Gags Go Worldwide For April Fool’s Day 2012 (155)

18. 2012 Year In Review: Important Shifts In Google SEO (144)

19. Study: 39% Of Google Search Referrers Now “Not Provided” (142)

20. Google Plus Connections Are The New Links (126)

Related Topics: Channel: Other | Features: Analysis | Most Popular Stories | Top News


About The Author: Monica Wright serves as Director of Audience Engagement for and, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Durant Imboden

    I’m a Google+ member myself, but if I were ranking articles by popularity, I’d put more faith in traffic reports than in +1 numbers..

  • Danny Sullivan

    Well, that will be coming. We’ll be doing a Most Read story in the coming days.

  • CleverCatMarket

    Google+ just seems to be for Google news, I don’t really see the point in it. Just as Apple has it’s groupies so does Google.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide