Link Building Study: SEOs Spending Less On Link Building?

Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building.

The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You’d think with all the penalties, both through algorithms such as Penguin and the manual actions, that SEOs would cut a lot of their link budgets and focus on other areas.

The 2013 survey showed 10% of SEOs were spending $50,000 or more on their link building efforts. But in 2014, the survey showed 0% were spending that amount. However, in 2013 only 11% were spending in the range of $10,000 to $50,000 while in 2014 it is 37%. The distribution has changed a lot:

  • $50k: 0% in 2014 vs. 10% in 2013
  • $10-50k: 37% in 2014 vs. 11% in 2013
  • $5-10k: 23% in 2014 vs. 18% in 2013
  • $1-5k: 20% in 2014 vs. 26% in 2013
  • $0-1k: 20% in 2014 vs. 35% in 2013

Other questions asked if your budget increased or decreased your spend on link building over the past 12 months? 81% said increase. While in the next 12 months, will you look to increase or decrease your spend on link building? Only 73% said it will increase.

Check out the full results on the Moz blog.

Related Topics: Channel: SEO | Link Building: General | SEM Industry: Stats | Stats: Spend Projections


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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