Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula

Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […]

Chat with SearchBot

local-small-business-ss-1920

Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year.

David Mihm from Moz said the biggest takeaways he noticed were:

(1) Behavioral signals such as click through rate, are more of a factor this year that others.

(2) With Pigeon‘s release, experts are saying Domain authority is more of a signal today.

(3) Google may have tuned up the proximity to searcher factor as well.

Here are some of the main charts from the study, but there are plenty more to consume over here.

moz-local-ranking-factors-2014

moz-local-ranking-pack-2014

moz-local-ranking-localized-2014


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.