MSN: Bing’s Not-So-Secret Weapon

The recently redesigned MSN is now in preview. We wrote about it when the redesign was announced in early November.

The portal has a massive global audience of more than 600 million according to Microsoft. Different countries will have somewhat different looking MSNs, which it turns out is the source of roughly 45% of Bing’s query volume. Thus MSN is critical, at least for now, to Bing’s continued success. If MSN grows and gains users Bing will presumably gain and grow query volumes.

Picture 52

One of the very nice features of MSN is the “local edition” area, which contains news and other local information. The Local Edition now will include news and video content from NBC Local Media and Hearst Television. According to the press release:

Through partnerships with NBC Local Media and Hearst Television, we will receive around 3,000 news video clips a week across 36 local media markets. While anyone in the US can receive comprehensive local information from MSN Local Edition, we’re pleased to partner with these industry leaders to offer more compelling and relevant local video clips to customers in 35 markets. The new video content will be available in January 2010.

This local content and information will help create loyalty and valuable ad inventory for MSN, which in turn will benefit Bing as suggested above. Yahoo is also beefing up its local news assets.

Related Topics: Channel: Video | Microsoft: Bing | Microsoft: Bing Maps & Local | Microsoft: MSN Video | Microsoft: Partnerships

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide