MSN Is Back! At Least As Button On Live.com

Just over a year ago, MSN seemed like the brand Microsoft wanted to deny ever existed. Almost like some embarrassing former leader of a country, the MSN name was excised or replaced in favor of the new Windows Live brand. But now MSN is back on Live.com, in the form of a new MSN button. […]

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MSN Button On Windows Live

Just over a year ago, MSN seemed like the brand Microsoft wanted to deny ever existed. Almost like some embarrassing former leader of a country, the MSN name was excised or replaced in favor of the new Windows Live brand. But now MSN is back on Live.com, in the form of a new MSN button.

Spotted via ResourceShelf, the button appears next to other search options such as Web, Images, News and Maps. Clicking on the MSN option brings back matches from MSN’s own content, such as MSN Cars, MSN Video, MSN Music and so on:

MSN Button On Windows Live

[Side rant: you’ll notice the top result in the screenshot is a UK site, since I’m in the UK. Indeed, all my search results are heavily skewed toward the UK despite making use of the Location Settings option to say I’m in the US. Live is getting downright infuriating by not allowing me (or others) to override this heavy country flavoring of results if we want to.]

Late last year, we saw Steve Berkowitz decide to save MSN. The new button is another sign that MSN is coming back to life. To underscore this, consider my recent review of Live’s search options. Academic search, feed search, book search, video search and more don’t get button treatment — but MSN now does.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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