• http://www.rimmkaufman.com George Michie

    Great write-up, Daniel. This is a terrific product at a great price. I would caution folks that “assists” can be highly misleading if not considered with eyes wide open. I fleshed out those arguments over at RKG Blog: http://www.rimmkaufman.com/rkgblog/2010/10/18/be-careful-with-those-assists/

  • http://krinalmehta.com Krinal Mehta

    Much of it seems to be coming from Google’s acquisition of HubSpot. Anyone agrees ?

  • http://www.edeninteractive.com searchengineman

    Hmmm..I wonder if Google will allow us to tweak the Data to Weight the Assists? (Not all assists being equal)

    Does this mean Google is going to scrap the Remarketing feature in favor of this method in Adwords UI – Seems like this analytics feature treads on that function.


  • http://www.michael-martinez.com/ Michael Martinez

    I am SO looking forward to Google Analytics 6 (SIX). I stopped using the beta because it’s basically useless at this point.

    How they could make something barely usable even less usable is beyond me. Who is advising them on how to design metrics for Website performance? You have less drill-down, you can’t even click on the referring sites, AND THERE’S NO WAY TO PROVIDE FEEDBACK.

  • http://www.anametrix.com A.M.

    You’ve got to love a thorough review on a powerful product enhancement, especially when its Google’s: thanks! Multi-channel analytics can increase insight by orders of magnitude: as a company that delivers actionable data to marketers, often using third-party analytics tools like Google’s, we’re always thrilled to see more of it :) Thanks again for the useful review!

  • Jeremy Templer

    Can we anticipate some transparency as to how assist conversion values are calculated? Will the sales value be equally apportioned across all marketing program touch-points within the cookie window, for instance? I’ve not found anyone at Google who can or will answer that question regarding the Assist conversion values reported within AdWords. It seems to me at least that understanding how that value is calculated is fundamental to appropriate usage.

  • chao

    Hi Jeremy,

    Assisted conversions for a given channel represent all conversions where that channel was a non-last interaction, and the Assisted Conversion Value is just the total value associated with those conversions. Note that these count whole conversions and don’t do any value splitting or weighted attribution, so there can be double-counting if you look across rows or look across assisted and last conversions. The data only describes how many conversions had those channels as a non-last interaction, and doesn’t prescribe credit. It’s still up to the person interpreting the data to experiment with various assumptions to improve overall ROI using these new metrics.

    Please refer to https://www.google.com/support/analyticshelp/bin/answer.py?answer=1191204 (specifically the Assisted Conversion Value section) for more details.