Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal to different local tastes and needs. The Multinational Search column appears weekly at Search Engine Land.
Our Multinational Search columnists are:
Andy Atkins-Krüger, a linguist who has been specializing in international search since 1997 and is the CEO of WebCertain, the multilingual search agency and Editor-in-Chief of the blog Multilingual Search.
Bas van den Beld, a web/search consultant and the (part-)owner and Chief Editor of Searchcowboys.com, one of the leading websites on search marketing subjects in Europe.
Bill Hunt, an independent consultant and formerly CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy, responsible for developing and executing corporate strategy and global expansion.
In today’s debut post, Andy Atkins-Krüger talks about the increasing importance of translation services for multinational websites and how they offer compelling opportunities for increasing the impact of SEO. Read on in “Foreign” No Longer Means Under The SEO Radar.