• http://dynamical.biz/blog/ Ani Lopez

    Great article but I can not find any serious reason to have “subdomains by country” in 99.99% of the cases

    I would recommend those in favor of subdomains to make a test and migrate to folder structure (/[lang]-[country]/ 2 characters standard codes) and measure the impact, then we could have arguments.

  • bgiffuni

    I will add Naver as a South Korean Search Engine

  • http://uk.queryclick.com/ Chris Liversidge

    @ Ani – thanks for the positive comments!

    The main benefit from using subdomains over directories is the additional listings achievable in the SERPs. GIven two listings per domain (one main, one indented) can be achieved with thought-out internal linking, running with the subdomain approach allows you to get top four listings on brand related terms: two from the subdomain for th eterritory, and two from the ‘master’ subdomain domain (either www or non-www).

    That should capture c70% of organic clickthoughs Vs c45-50%, and also allow you to run effective brand protection strategies in each territory.

    @bgiffuni – Good call! Naver’s managed to sustain its dominance impressively since March.

  • waseemni

    Chris,

    Thank you for the great article.
    How would you localize to 2 different countries who speak the same language without google seeing your content as duplicate. We are running a website in Belgium and this country by itself has 2 official languages, French and English. I thoug of using .be as an TLD or be.website as a subdomain. But then, I want also to target the French market, and by logic, I should use fr.website or fr TLD.

    Thanks.

  • waseemni

    Sorry Chris,

    my comment from before is full of mistakes! Here is the better version :)

    How would you localize to 2 different countries which speak the same language without google seeing your content as duplicate. We are running a website in Belgium and this country by itself has 2 official languages, French and Flemish (Dutch). I thought of using .be as a TLD or be.website as a subdomain. But then, I want also to target the French market, and by logic, I should use fr.website or fr TLD. So, how do we overcome this?

  • http://uk.queryclick.com/ Chris Liversidge

    Hi @waseemni,

    Simply: write unique content for each page!

    There’s no quick answers or ‘tricks’ to get around that, but also you shouldn’t be trying to use the same content on both pages.

    Why? Because you’ll have different conversion triggers for French speakers in Belgium, and French speakers in France.

    I don’t know what your site is set up for, but regardless of if it’s a product or service you’re delivering, the fact you’re based in one country should be addressed in the other: that’s a good starting point for making the content unique. I’d also suggest surveying your likely customers in each territory to establish what makes each want to convert, and try to cover those obstacles too.

    Good luck!