PC World reports that My Yahoo will be launching an updated version within a few weeks. The reports do not specify exactly what we will see from the upgrade, but I am suspecting we may just see an enhanced RSS reader built into the portal.

Postscript from Greg: Dan Cohen, who previously ran MyYahoo (and before it worked on Google IG) is now CEO of MyYahoo competitor Pageflakes, which just launched a “universal video” widget today.

Here’s our previous post on another competitor in the segment, Netvibes, and the personalized homepage/dashboard concept more generally.

MyYahoo is the dominant property in the “space” (with 50 million users) but Netvibes now claims 10 million. Pageflakes’ Cohen wants to mainstream the site with a combination of social/viral elements and ease-of-use.

Yahoo can reclaim leadership if the MyYahoo update is good, but it may have lost some ground by failing to sufficiently pay attention to this asset.

Related Topics: Yahoo: My Yahoo

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz