PC World reports that My Yahoo will be launching an updated version within a few weeks. The reports do not specify exactly what we will see from the upgrade, but I am suspecting we may just see an enhanced RSS reader built into the portal.
MyYahoo is the dominant property in the “space” (with 50 million users) but Netvibes now claims 10 million. Pageflakes’ Cohen wants to mainstream the site with a combination of social/viral elements and ease-of-use.
Yahoo can reclaim leadership if the MyYahoo update is good, but it may have lost some ground by failing to sufficiently pay attention to this asset.