• exposureTim

    Really? Seems they specifically singled out “a user who games the system” rather than labeling an entire industry.

    Then again, I’m not sure it’s possible to be an SMO without engaging in gaming (unlike pure-white SEO) so maybe you’re right about the “entire industry” but they are right for calling them schmoes.

  • http://www.jlh-design.com JLH

    How innovative of them. Maybe next they’ll add instant messaging or even CHAT! Oh well, they got their money out of Yahoo!, more power to them.

  • http://mybloglog.com Robyn Tippins

    There’s no industry singled out… Unless you are saying all people who are involved in this space are spammers. I am a social media junkie and I don’t attempt to spam other users or write software designed to make my avatar show up on sites I don’t visit.

  • http://searchengineland.com Danny Sullivan

    Robyn, I’m confused. It’s your post on MyBlogLog saying that internally, you call people who spam MyBlogLog “shmoes” for social media optimizers.

    To me, a social media optimizer or social media marketer is someone who understands who social media sites operate and specializes in generating traffic from them. That can be as innocent as advising clients that there’s this thing called MyBlogLog, which a community, and that if you use the widget, you might pickup traffic from MyBlogLog. That’s SMO or SMM and all something I think you’d perfectly agree with. But some SMOs might go to extremes, do spamming as happens with SEO, but also as with SEO, not all SEOs are spammers.

    Honestly, if spams an issue for MyBlogLog, make it so that we can set our communities not to show messages unless we allow them through moderation. That’ll cut it down far more than tagging will.