Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows real estate professionals to have their sites — including home listings that belong to others — indexed by search engines.

The controversy reached a peak this year when the NAR agreed with a local decision in Indianapolis that said real estate agents couldn’t let Google and other search engines index the property listings on their sites if those listings belonged to other brokers/agents. In March, the Indianapolis board sent a letter to some agents that essentially called search engines “scraper” sites:

“…the National Association of REALTORS® (NAR) is in agreement with our interpretation of the policy that the above described practice of ‘indexing your Web site’ as you have called it, is a method of scraping or reproducing the data”

At their meeting this week, the NAR Board of Directors revised its policy on home listings and search engines to say that participants “are not required to prevent indexing of their Web sites by recognized search engines.”

That Realtor.org link is also interesting for its comments about the development of REALTORS® Property Resource, which many say is essentially a national search engine for property listings.

Related Topics: Google: Critics | Legal: Crawling & Indexing

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee

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