NearbyNow About To Make Local (Product) Search Widely Available

There are a handful of companies that have been building local product inventory databases, many of them under the radar. They include Krillion, NearbyNow, Shopatron, Where2GetIt, Channel Intelligence, and ShopLocal. Krillion was the first to start syndicating that data. But NearbyNow is now going to take its billion product database and make it available in the near future through a free API. It’s working first to integrate the inventory data with some selected partners (TheFind is the first announced). But eventually anyone will be able to tap into it.

In my view this is a radical development for online shopping and will mean that search engines, comparison shopping sites, verticals, and individual developers (think mashups) will be able to use the data. Beyond Krillion and NearbyNow, some of the other companies mentioned above will likely start syndicating their data soon too, partly in reaction to this development.

NearbyNow allows users to “reserve online/pick up in store” any product available in the database. Currently that functionality is only available through shopping mall sites that NearbyNow hosts. But that will change as the data are broadly syndicated.

The Pew Internet & American Life Project recently found that the internet plays a “tactical” but relatively minor role in influencing consumer purchase behavior (at least in the three categories studied: music, cellphones, and real estate). However, other studies and data show the internet being used as an integral part of consumer shopping across the board.

The availability of data online (and in mobile) that shows consumers where they can find products in local stores is extremely powerful and conforms to existing behavior (research online, buy offlline).

I’ve got more discussion and detail on my personal blog, Screenwerk.

Related Topics: Channel: Retail | Search Engines: Maps & Local Search Engines | Search Engines: Shopping Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide